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Lessons From A Top Producer: A Checklist For Laser Focus


Top producers know their success is dependent on having laser focus on 4 things.


#1: Proactive Mindset:

  • Cultivate daily habits that move you closer to your clearly defined goals

  • Always look for ways to improve, grow, and better serve your clients

  • Create systems and processes for everything (before it becomes overwhelming)

  • Plan your day the night before

#2: Client Avatar:

  • Take the time to write a description of your perfect client

  • Describe their motivations and biggest desires in business and life

  • Describe the problems that keep them up at night

  • Know how market trends affect each client’s business and personal life

#3: Consistent Lead Generation:

  • Spend time every morning building your pipeline

  • Leverage technology only when it enhances relationships

  • Only target your ideal prospects

  • Build an online and offline presence with your marketing

#4: Strong Relationships:

  • When you work with ideal clients - strong relationships will naturally grow

  • Hire the best admins, marketers, and transaction managers

  • Remember time is your most valuable currency - leverage your team and technology

  • Focus on the relationships that matter most - not just in business

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