People Based Marketing:
Being able to look out into a crowd of people and only target the 3% who are actively looking for your services
People Based Marketing
Imagine this. You have a room full of 1000 business owners who represent your entire market. Out of that room only 30 are actually looking to lease office space.
Could you pick them out of the room? How could you tell who was ready to lease office space and who was going to do it in months, years, or maybe never?
This illustrates the problems with marketing today. You have to target the entire room evenly because any one of them could be the business owner who needs you.
But what if you could pick out the 30 from that room... and ONLY market to those business owners?
You’d be able to show more ads to them than your competitors, you’d be top of mind and the first choice when they pull the trigger.
Our proprietary technology allows us to do just that. We can identify by internet behavior who is In-market and market to them on any channel online or offline because we know them by name.
This allows us to produce profitable sales leads that you cannot get elsewhere. Now because of this we have a strict one client per area policy.
If you want to discuss deploying this for your company, let's connect.
How We Find The 3% Who Are Actively Pursuing Your Services
Since all sales start online in the form of research, we track prospects on a people-based level as they navigate the internet.
Every day we accumulate 25 billion pieces of behavioral data such as:
URL level navigation
We accumulate the data in real time every day and then apply machine learning to create conversion profiles.
From these conversion profiles, our algorithms reconstruct paths to purchase - what business owners do in the days, weeks, and months leading up to signing an office lease.
Leveraging Artificial Intelligence And Machine Learning
Our Artificial Intelligence then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect everyday. Then it makes a prediction about who is in market for office space.
We use closed-loop analysis to measure our predictions against what actually occurred (click or no click, sale or no sale, etc.)
Our machine learning algorithm can then self-adjust in real time for every individual client to auto-optimize its targeting and conversion profiles.
The Result: a prediction engine that is always learning, always improving, and becomes more accurate over time.
What This Means For YOU:
Right now, your marketing looks something like this: you’re targeting the entire haystack (zip codes, demographics, etc). Just hoping to find the few needles - the people who actually need office space.
You spend time and money trying to find the right haystack - the right platform and demographic to target.
Then you frantically search to find the needles before your competitors. At the end of the day, there is a whole lot of hay and only a few needles.
Most office providers spend so much time searching through the haystack and trying to beat their competitors that they completely forget about the other 4 forces stealing their profits.
Your Current Strategy Looks Like This:
You spend time and money targeting the entire haystack trying to beat your competitors. All the while, you're losing profits to 4 other forces.
A Behavior Based Strategy Looks Like This:
Because you're marketing to the needles, not the haystack, your advertising is more efficient. You're only advertising to the people who matter. And because our targeting is based on real-time behavior, you get to prospects before your competitors.
If you are interested in using behavior targeting, please click the button below to schedule a call.